About Schullian & Co

The anti-AI follow-up agency.

We're a human-first lead revival agency for real estate agents — built on the radical idea that the biggest decision of someone's life deserves a real person, not a bot.

Our story

It started with watching good leads go quietly cold.

Schullian & Co began in Waco, watching good agents pour thousands of dollars into leads — Zillow, CINC, Follow Up Boss, kvCore, Realtor.com, open houses, all of it — then watch those same leads go cold. Not out of laziness. Nobody has time to follow up eight, ten, twelve times by hand between showings, closings, and everything else that keeps a real estate business standing.

So we took that job off their plate. No automation, no scripts firing at midnight — real people, restarting real conversations, with leads that were never dead. Only waiting.

Founded in Waco, Texas — where our first pilot and our first clients live
Every message hand-written by a person, in your voice — never a template
Proven on real leads first — we ran the pilot before asking anyone to pay

A real person following up with a cold lead by phone while taking handwritten notes — the way Schullian & Co works

This is the whole method

What we stand on

Four things we won't bend on. Ever.

Most agencies put their values on a poster. We put ours in the call log, where you can check them.

Radical honesty

You get the honest count, never the inflated one. If your book isn't worth reviving, we'll say so — even when it costs us the sale. Especially then.

Human, always

Every call, text, and email comes from a real person, written in your voice, one lead at a time. No bots, no AI spam, no drip campaigns. Not now, not ever.

Your data stays yours

Your database is your livelihood, and it never leaves your control. We work inside your CRM, everything we do is visible to you, and your info is never sold or shared.

Trust-first pacing

We follow up the way a person actually would — at a human pace. We'd rather take an extra week than burn a lead to hit a quota. Your reputation rides on every message.

39%

Proven before we sold it

of written-off leads answered once a real person reached out.

Before we asked anyone for a dollar, we worked 69 leads that had been cold for 50 to 160 days — by hand, for about five weeks. That one number is why this company exists. The full breakdown — calls picked up, conversations restarted, appointments booked — lives in the case study.

See the full pilot breakdown

A note from the founder

I'd rather hand you three honest conversations than a dashboard full of vanity metrics. Numbers you can't act on are just decoration. A cold lead who picks up the phone and says "actually, yes, we're still looking" — that's a business.

Bennett Schullian, founder

See what's revivable.

Book a free 20-minute pipeline review. We'll look at your book together and tell you honestly what's worth reviving — even if the answer is "not much."

Book your free pipeline review Prefer email? bennett@schullianandco.com — a real person replies. Obviously.